How to Have Influence

Each month, we email you tools and resources to help sharpen your leadership skills and grow your organization. We’re not perfect – we struggle with these things too! Today we take a look at how to influence others in order to produce substantial and sustainable change. 


The difference between effective and ineffective change-makers is that the effective ones don’t rely on a single source of influence. They marshal several sources at once to get superior results.

The authors of the book, Influencer: The Power to Change Anythingfound that for successful behavior change, you must apply at least 4 out of the 6 sources of influence:
1. Personal Motivation
2.Personal Ability
3. Harness Peer Pressure
4. Find Strength in Numbers
5. Design Rewards & Demand Accountability
6. Change the Environment

In this short video, Kinzler’s Chief Operating Officer Brian Schwartze explains the six “sources of influence” a leader needs to tap if they want
to change a person’s behavior. 

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